1942 Bottles limited edition

DIAGEO (DON JULIO) & ENSAMBLE ARTESANO EN COLABORACIÓN CON ARTE KUU, FUNDACIÓN ORIGEN Y TEKITI

Guadalajara, Jalisco.
In 2021 we had the opportunity to collaborate on a project never before managed in this Model. Through the Ensamble Artesano platform we received the invitation to participate in the collaboration with two other organizations Arte Kuu and Fundación Origen to manage the intervention in the bottles of Don Julio 1942 for the special edition of “Me Quito el Sombrero” that honors to the different traditions in Mexico.

Tekiti was in charge of managing 301 bottles, a total of 1,200 were made, the rest was distributed in the other two organizations.

The form of collaboration that included the realization of the design, the collaborative management between the three organizations, plus the management with Ensamble Artesano and Don Julio was an experience that left us all with an incredible example of how to collaborate in a transparent way hand in hand with different artisan groups, can lead to the creation of unique experiences, memorable pieces, that elevate the name of Mexico in every sense.

IMPACT:

20 people

PROJECT CYCLE

7 Months

TEKITI ACTIVITIES

  • Participation in design call.
  • Raw materials acquisition management.
  • Project financing.
  • Accompaniment and participation in collaborative conversations to carry out legal contracts for design, collaboration and image use permission.
  • Creation of a quality manual that was used among organizations and craft groups.
  • Management of two groups to carry out the preparation.
  • Support in quality improvement and sampling management.
  • Packaging and filling of certificates.
  • Management of packaging on pallets and warehouse deliveries.
  • Analysis and support to ensure having a positive and responsible impact with the groups with which we collaborate.