Home and kitchen products

CENTRAL MARKET

Paracho, Michoacán.
Pátzcuaro, Michoacán.
Tonalá, Jalisco.
San Lucas Evangelista, Jalisco.
Ajijic, Jalisco.
Chilapa de Álvarez, Guerrero.
On the occasion of the Passport México event in 2017, where Central Market supermarkets in Texas celebrate a guest country by incorporating original and/or traditional products and ingredients from the country in their stores, at Tekiti we were in charge of presenting a selection of pieces artisans who were involved in the preparation of Mexican dishes. Wooden spoons, tortilla makers, molcajetes, shovels, individual dishes, and casseroles, among other products, were among the selection.

For more than 4 months, 7 workshops created nearly 17 thousand pieces that were sent in two full containers to be present and represent Mexican gastronomic tools during the event.

IMPACT:

7 workshops, 60 people.

PROJECT CYCLE

5 Months

TEKITI ACTIVITIES

  • Product selection proposal.
  • Export certification.
  • Management and financing of the production of the pieces.
  • Packaging, labeling and packaging logistics.
  • Creation of branding, photographs and history.
  • Training of store managers on the stories of parts and products.